In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Clickfunnels Expert Secrets
It was published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to receive plenty of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the internet world becomes increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull an audience, turn them into raving fans, and get them excited to buy whatever you have to give.
People won’t buy from people they do not know. So it is important that you establish yourself as someone who will serve the individuals you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement very easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a couple of key tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all their objections.
When you determine your”one thing” the manner Brunson describes it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different situations in order to lead them to success.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your overall story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also helps you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that can actually help people.
He is completely aware how selling can be rough because he’s someone who never had a sales background.
However, by utilizing all of the strategies from the prior sections of the book (and some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service because you can run multiple webinars per day, as frequently as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, should you follow the instructions in Expert Secrets, there is not any doubt you’ll discover incredible strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 every week!
He provides the specific formula in this section of this book so you can implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a page. All the previous material still applies to phone conversations, making the content in this book applicable to a lot of different scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the various elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Clickfunnels Expert Secrets
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand that you’ll learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself for build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that’s very powerful stuff, which is why you should take the time to read Expert Secrets. Clickfunnels Expert Secrets