In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Affiliate Program
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of examples and stories where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to attract a viewer, turn them into raving fans, and make them excited to buy anything you have to offer.
People won’t buy from people they don’t know. So it’s imperative that you set yourself as someone who can serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the consequences that result from establishing yourself as the right person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you can begin to construct your movement quite easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a few important suggestions you can use to identify what market you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one which fits you the best.
When you figure this out, it makes building your movement a lot easier because you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, how to reach them, and what you have to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the story that took them through different situations so as to direct them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey part of your general narrative. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also enables you to take care of objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that could truly help people.
He’s fully aware how advertising can be rough because he is somebody who never had a sales background.
However, by using each of the strategies from the previous sections of this book (as well as some fresh ones that he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to market your service or product as you can run multiple webinars every day, as frequently as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their money for the value you’re providing them.
Regardless of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 every week!
He gives you the specific formula in this section of the book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the material within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have enough time to make a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Affiliate Program
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different programs such as Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is very powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Affiliate Program