In DotCom Secrets, you learned what sales funnels are, and just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets And Dot Secrets
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to get loads of stories and examples where he exemplifies how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them eager to buy whatever you need to give.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the individuals you are attempting to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to build your movement quite easily.
Even if you don’t have a niche in mind right now, Russell shares a few important tips you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you may find the one that fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to build your content and funnels based on it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the narrative that took them through various situations in order to lead them to success.
To be able to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they can find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
In addition, he helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by utilizing each of the strategies from the previous sections of this book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell teaches you how you can effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to market your service or product because you can run multiple webinars every day, as often as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not want to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is no doubt you’ll discover amazing tactics you can use to sell your services and products.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say they don’t have time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an additional marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you use the various elements of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets And Dot Secrets
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Since you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that’s really strong stuff, which explains the reason you should take the time to read Expert Secrets. Expert Secrets And Dot Secrets