In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets And Dotcom Secrets
It was printed in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to make your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to buy anything you need to offer.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this together with the effects that result from setting yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you can begin to construct your movement quite easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through each element and identity so you may discover the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to create your content and funnels based on it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the way Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through different circumstances so as to direct them to success.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to describe your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your general story. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can stick to the precise script he provides.
He also helps you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how selling can be rough because he is someone who never had a sales background.
But by using each of the strategies from the previous sections of the book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to sell your service or product as you can run multiple webinars per day, as frequently as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The matter is, you do not want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there is not any doubt you’ll find amazing strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, including how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to make $50,000 every week!
He provides the exact formula in this section of this book so that you are able to implement it right away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone conversations, making the material in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say they don’t have time to make a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an additional marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various components of funnels which Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets And Dotcom Secrets
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I’ve been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is very powerful stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets And Dotcom Secrets