In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Audible
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and coming up with a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You have to understand how to pull an audience, turn them into raving fans, and make them eager to buy anything you need to offer.
People won’t buy from people they don’t know. So it is imperative that you set yourself as somebody who will serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your market so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can start to build your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few important suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this section, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– The best way to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you are supposed to be working with, the way to connect with them, and what exactly you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge that helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through various situations so as to lead them to victory.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is the thing that makes you relatable to your viewers. As soon as they are able to see that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is fully aware how selling can be rough because he is somebody who never had a sales background.
However, by utilizing each of the strategies from the prior sections of the book (and some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you may run multiple webinars per day, as frequently as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you have the liberty to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for decades, should you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, including how to run them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this section of this book so you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the phone with you once they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under half an hour. With this, no one can say they don’t have time to make a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Audible
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll have the ability to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s very powerful stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Audible