In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Audiobook Free Download
It had been printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming an expert and creating a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull an audience, turn them into raving fans, and make them eager to purchase anything you need to give.
People won’t buy from people they don’t know. So it’s important that you establish yourself as someone who can serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this together with the consequences that result from establishing yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a few key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He explains how to use the Elements to describe the Identity. He goes through each element and identity so that you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to convince someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the story that took them through various circumstances in order to lead them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your audience. As soon as they can find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script he provides.
He also helps you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to market something that can truly help people.
He is completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by utilizing each of the strategies from the previous sections of this book (and some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the greatest methods you can use to market your product or service because you may run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You’re in full control once you do a webinar, which means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you do not need to invest months or years perfecting your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a newcomer to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides all you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 every week!
He provides the specific formula in this section of the book so you are able to implement it right away.
Additionally,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you after they sign up from a webpage. All the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have enough time to create a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Audiobook Free Download
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have been able to use myself to build my very own brand and following.
By creating a following of mad fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different platforms like Facebook or even Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that is very strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Audiobook Free Download