In DotCom Secrets, you learned what sales funnels are, and just how they can help you sell your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.

But if you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your message and purchase your services and products.

Sounds interesting?

Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What’s Expert Secrets?Expert Secrets Book Amazon

Expert Secrets is your follow-up to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Book Amazon

It had been printed in 2017 and comes in at 265 pages.

The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that could change somebody else’s life.

In Russell’s signature style, you’ll get plenty of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.

In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Book Amazon

Expert Secrets Book Amazon

Russell starts the meat of the book by explaining how to make your mass movement.

As the online world becomes more and more saturated, you can’t simply put something online and expect it to sell. You need to understand how to pull an audience, turn them into raving fans, and get them eager to buy whatever you have to give.

People will not buy from people they do not know. So it’s important that you establish yourself as someone who will serve the individuals you’re attempting to reach.

A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the ideal person to direct them.

If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so you can learn who fits best in your audience.

You’ll also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

As soon as you’ve carved out your place in your niche, you can start to construct your movement very easily.

Even if you don’t have a specialty in your mind right now, Russell shares a couple of important suggestions you can use to identify what niche you’d enjoy being a pioneer in!

More importantly, Russell breaks down how you’re able to create an Attractive Character.

expert-secrets

He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may discover the one that fits you the best.

Once you figure this out, it makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.

In this segment, Russell shares several fantastic strategies like:

– One Sentence Persuasion

– Building your”cult-ure”

– Coming up with a new opportunity and presenting it

– How to write your Who/What Statement to find out who you’re working with

– 5 Curiosity Hooks to position yourself

At the end of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you have to do in order to deliver the results they want.

 

Section 2: Creating Belief

This section is packed with valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them to customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all of their objections.

When you determine your”one thing” the manner Brunson describes it, it will change your company forever.

In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.

expert-secrets

Everybody has their Luke Skywalker story. It is the story that took them through various circumstances so as to lead them to victory.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.

Every hero undergoes a series of trials to get to wherever they are.

When people see you in the pinnacle of success, they understand you have credibility.

Nonetheless, your history is what makes you relatable to your viewers. As soon as they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.

So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.

Here you will learn how to make your Hero’s Journey a part of your general story. By making it the story you’re understood by, people will remember you by it.

This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.

He also enables you to take care of objections your customers might have through managing False Beliefs.

The 3 False Beliefs that you must address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail as to what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that could truly help people.

He is fully aware how advertising can be rough because he’s someone who never had a sales background.

However, by using all of the strategies from the previous sections of this book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.

The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.

expert-secrets

The Stack Slide is vital to your marketing, particularly when used on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.

Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you may run a number of webinars per day, as often as you’d like.

Plus they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.

You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.

The matter is, you don’t need to spend months or years refining your webinar to finally land a sale.

Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this part of the book.

In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.

Irrespective of the service or product, you may use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.

Whether you’re a newcomer to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides everything that you need to know about running webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.

This produces a funnel that you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 every week!

He gives you the exact formula in this section of the book so you can implement it straight away.

Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of distinct situations.

While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.

It breaks it down to a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they don’t have enough time to make a webinar!

But, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.

When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”

Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people that you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to promote your products

With these easy strategies, it becomes quite easy to grow your audience, promote your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Book Amazon

You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.

But if you would like to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.

I really do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.

Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve been able to use myself for build my own brand and following.

By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your business. You are no longer at the mercy of different platforms such as Facebook or Google.

Instead, you have people following every word you say, and purchasing when you want them to.

And that’s very strong stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Book Amazon

 

 

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