In DotCom Secrets, you read what sales funnels are, and also just how they can help you market your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, who resonate with your own message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Book Pdf Free
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s signature style, you’re going to receive plenty of stories and examples where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to make your mass movement.
As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them eager to buy whatever you have to give.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who will serve the people you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with the effects that result from establishing yourself as the ideal person to lead them.
If you are thinking “how do I know what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to construct your movement quite easily.
Even in the event that you don’t have a niche in mind right now, Russell shares a few key tips you can use to spot what market you would enjoy being a leader in!
More importantly, Russell breaks down the way you can become an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you can find the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you’re supposed to be working with, how to connect with them, and what you have to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various circumstances in order to direct them to success.
In order to relate to your audience and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you have credibility.
Nonetheless, your journey is what makes you relatable to your viewers. As soon as they are able to find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the precise script that he provides.
He also enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could actually help people.
He is fully aware how advertising can be tough because he’s someone who never had a sales background.
However, by using all of the approaches from the prior sections of this book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can utilize to sell your product or service because you can run multiple webinars every day, as frequently as you’d like.
Plus they don’t necessarily have to be live events. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this part of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll discover amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to run them and WHEN to conduct them to optimize earnings.
This creates a funnel that you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this section of this book so that you are able to implement it right away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the material in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say they do not have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Book Pdf Free
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable advice, that I have been able to use myself for build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of other programs such as Facebook or Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very strong stuff, which explains why you should take the opportunity to read Expert Secrets. Expert Secrets Book Pdf Free