In DotCom Secrets, you learned exactly what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for creating a tribe of loyal followers, who resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets By Russell Brunson
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to get loads of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them excited to purchase anything you need to give.
People won’t buy from people they do not know. So it is important that you establish yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with the effects that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your audience so you can figure out who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your place in your niche, you may start to construct your movement very easily.
Even in the event that you don’t have a niche in your mind right now, Russell shares a few key tips you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so that you can discover the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and presenting it
– How to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, how to reach them, and what you need to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
In order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations in order to direct them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero undergoes a succession of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. As soon as they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your general story. By making it the narrative you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that could truly help people.
He’s completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by utilizing each of the approaches from the previous sections of this book (as well as some fresh ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service because you may run multiple webinars per day, as often as you’d like.
And they don’t necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your client (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 every week!
He provides the specific formula in this section of the book so that you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they don’t have time to create a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an extra advertising and marketing strategy, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets By Russell Brunson
You can find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you will have the ability to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my very own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is really strong stuff, which is the reason you need to take the time to read Expert Secrets. Expert Secrets By Russell Brunson