In DotCom Secrets, you read exactly what sales funnels are, and also how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of loyal followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and learn why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Download Pdf
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How do you do so? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’ll get loads of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract a viewer, turn them into raving fans, and get them eager to purchase whatever you have to give.
People won’t buy from people they don’t know. So it is important that you establish yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with the consequences that result from setting yourself as the ideal person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your spot in your specialty, you can start to build your movement very easily.
Even if you don’t have a specialty in mind at the moment, Russell shares a couple of important suggestions you can use to spot what market you’d enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through every element and identity so you may discover the one that fits you the best.
When you figure this out, it really makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get a person to believe that you will knock all their objections.
When you figure out your”one thing” the way Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It’s the narrative that took them through various situations so as to direct them to victory.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your journey.
Every hero undergoes a series of trials to get to where they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they can see you’ve experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
He also enables you to take care of objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to understand how important it is to sell something that can actually help people.
He is completely aware how selling can be rough because he is somebody who never had a sales background.
But by utilizing all of the strategies from the previous sections of the book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you may run a number of webinars per day, as often as you’d like.
And they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he just had a few hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for decades, if you follow the instructions in Expert Secrets, there’s not any doubt you’ll find amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, such as how to run them and WHEN to conduct them to maximize earnings.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 every week!
He provides the exact formula in this section of the book so you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the material within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they do not have enough time to create a webinar!
However, if you choose to not use a webinar or choose you wish to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Download Pdf
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons first hand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You’re no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that is really powerful stuff, which explains the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Download Pdf