In DotCom Secrets, you learned what sales funnels are, and also how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all of the keys for building a tribe of loyal followers, who resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets For Using Rman And Data Pump
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How do you do this? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll get loads of examples and stories where he illustrates how he created his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them eager to buy anything you have to give.
People will not buy from people they do not know. So it’s imperative that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always needs a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with all the effects that result from establishing yourself as the right person to lead them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to construct your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a few key suggestions you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can create an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you can find the one which fits you the best.
When you figure this out, it really makes building your movement much easier since you know exactly how to build your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it will change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various circumstances in order to lead them to success.
To be able to relate to your viewers and place yourself as the specialist, Russell walks you through how to explain your travels.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. Once they can find you’ve experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your overall story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can stick to the precise script he provides.
In addition, he enables you to deal with objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to understand how important it is to sell something that could truly help people.
He is completely aware how selling can be rough because he’s somebody who never had a sales background.
But by using each of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can use to market your service or product as you can run multiple webinars every day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail within this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for decades, if you follow the instructions in Expert Secrets, there is no doubt you’ll discover incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you everything you need to know about running webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This produces a funnel you can use every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 weekly!
He provides the specific formula in this part of the book so that you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone discussions, making the material within this book applicable to a lot of distinct situations.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say they do not have time to create a webinar!
However, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these simple strategies, it gets very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets For Using Rman And Data Pump
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or even Google.
Instead, you have people following every word you say, and buying when you want them to.
And that’s really powerful stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets For Using Rman And Data Pump