In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you sell your products and services online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favourite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets For Using Rman Pdf
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world gets increasingly saturated, you can not just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and make them eager to buy anything you need to offer.
People will not buy from people they don’t know. So it is important that you set yourself as someone who can serve the people you are attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely how to do this together with all the consequences that result from establishing yourself as the ideal person to direct them.
If you are thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement quite easily.
Even in the event that you don’t have a niche in mind at the moment, Russell shares a couple of key suggestions you can use to identify what niche you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to create an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
Once you figure this out, it makes building your movement much easier because you understand exactly how to build your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker narrative. It is the story that took them through various circumstances so as to lead them to victory.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they know you have credibility.
However, your journey is what makes you relatable to your audience. Once they can see you’ve experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the story you are known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script he provides.
In addition, he enables you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s completely aware how selling can be rough because he’s somebody who never had a sales background.
But by utilizing all of the strategies from the previous sections of the book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to sell your service or product as you can run multiple webinars per day, as frequently as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You’re in full control once you do a webinar, which usually means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years doing live webinars so he could perfect the formula over time. After he got it right, he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is no doubt you’ll find amazing strategies you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize sales.
This produces a funnel that you can use every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to earn $50,000 weekly!
He provides the exact formula in this part of this book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a page. All of the previous material nevertheless applies to phone discussions, making the content within this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, no one can say they do not have time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets For Using Rman Pdf
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the site to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand that you’ll learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you want them to.
And that’s really powerful stuff, which is why you need to take the opportunity to read Expert Secrets. Expert Secrets For Using Rman Pdf