In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Forum
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and creating a message that could change someone else’s life.
In Russell’s signature style, you’ll get loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by explaining how to create your mass movement.
As the online world gets increasingly saturated, you can’t simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them eager to purchase whatever you have to give.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who can serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely the way to do this along with the consequences that result from establishing yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down how to pinpoint your audience so that you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you may start to construct your movement quite easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to spot what niche you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
Inside this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the way Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through various circumstances in order to direct them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
However, your history is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, along with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the exact script that he provides.
In addition, he enables you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of the book is to get the reader to comprehend how important it is to sell something that can actually help people.
He is fully aware how selling can be rough because he’s someone who never had a sales background.
However, by using all of the strategies from the previous sections of the book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly easily.
The main idea in this section is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your advertising, especially when used on a sales page or within a webinar. Russell shows you how you can effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to market your product or service as you may run multiple webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it,he managed to produce consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Irrespective of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it properly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you everything you need to know about conducting webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel you can use every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to make $50,000 weekly!
He provides the specific formula in this part of the book so you can implement it straight away.
Also,”if you are trying to sell a high ticket offer that’s more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone conversations, making the material in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, no one can say that they don’t have time to create a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an extra marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people who you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets very easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Forum
It is possible to find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
However, if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By creating a following of mad fans, you’re ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you need them to.
And that’s very powerful stuff, which is why you need to take the time to read Expert Secrets. Expert Secrets Forum