In DotCom Secrets, you learned what sales funnels are, and also how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But if you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of faithful followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Italiano
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to purchase anything you need to give.
People won’t buy from people they do not know. So it is imperative that you establish yourself as someone who will serve the people you are attempting to reach.
A movement always needs a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this together with the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your market so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your place in your specialty, you can begin to build your movement quite easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a few key suggestions you can use to spot what market you’d enjoy being a pioneer in!
More importantly, Russell breaks down the way you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through every element and identity so you may find the one which fits you the best.
When you figure this out, it really makes building your movement much easier because you know exactly how to build your content and funnels based around it.
In this segment, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you’ll know exactly who you are supposed to be working with, how to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get a person to believe that you will knock all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations in order to direct them to victory.
To be able to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. As soon as they are able to find that you have experienced similar scenarios to them, they will trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey part of your general story. By making it the story you are understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also helps you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you need to address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that can truly help people.
He is fully aware how advertising can be rough because he is someone who never had a sales background.
But by using all of the approaches from the prior sections of the book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service as you can run a number of webinars per day, as often as you’d like.
Plus they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every couple of months.
You’re in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you don’t need to invest months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a brand new webinar for a product as it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you have been running them for years, if you follow the instructions in Expert Secrets, there is not any doubt you’ll discover amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize sales.
This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He gives you the exact formula in this part of this book so you are able to implement it straight away.
Also,”if you’re attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone conversations, making the content in this book applicable to many different scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, nobody can say that they do not have enough time to create a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an extra marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the various elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Italiano
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
However, if you want to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I have managed to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your business. You’re no longer at the mercy of other programs like Facebook or Google.
Instead, you have people following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which explains why you should take the time to read Expert Secrets. Expert Secrets Italiano