In DotCom Secrets, you learned exactly what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for building a tribe of faithful followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Libro Italiano
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to receive plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes increasingly saturated, you can’t just put something online and expect it to sell. You need to understand how to pull a viewer, turn them into raving fans, and get them eager to buy whatever you have to give.
People won’t buy from people they don’t know. So it is important that you set yourself as somebody who will serve the individuals you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this together with the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your spot in your niche, you can begin to build your movement very easily.
Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of key tips you can use to spot what market you’d enjoy being a leader in!
More importantly, Russell breaks down the way you can create an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so you can discover the one which fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to write your Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this segment, you will know exactly who you’re supposed to be working with, the way to reach them, and what you have to do to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which helps you to understand how to genuinely understand the minds of your followers to turn them to customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your company forever.
Next, in order to better connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different circumstances so as to direct them to success.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you have credibility.
Nonetheless, your history is what makes you relatable to your audience. As soon as they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the precise script he provides.
In addition, he helps you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to understand how important it is to sell something that could actually help people.
He is completely aware how advertising can be rough because he’s somebody who never had a sales background.
But by using all of the approaches from the previous sections of the book (and some new ones he presents here), he shows you how to sell ethically and responsibly with ease.
The main idea in this section is the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is crucial to your marketing, particularly when utilized on a sales page or within a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to market your service or product because you can run multiple webinars every day, as often as you’d like.
Plus they don’t necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. Once he got it,he was able to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he only had a couple of hours to write a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in fantastic detail in this section of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are ready to fork over their money for the value you’re providing them.
Irrespective of the product or service, you may use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s not any doubt you’ll discover amazing strategies you can use to sell your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to run them to optimize earnings.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He provides the specific formula in this part of this book so you can implement it right away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone discussions, making the material within this book applicable to many different situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say that they do not have enough time to make a webinar!
But, if you opt to not use a webinar or decide you wish to supplement it with an additional marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your products and services on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
With these easy strategies, it becomes quite easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Libro Italiano
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll have the ability to purchase the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself for build my own brand and following.
By creating a following of crazy fans, you are ensuring that you can build a defensible moat around your business. You are no longer at the mercy of different programs such as Facebook or even Google.
Instead, you have people following every word you say, and buying when you need them to.
And that’s very strong stuff, which explains the reason you should take the opportunity to read Expert Secrets. Expert Secrets Libro Italiano