In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favorite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Mp3
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’ll get plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to create your mass movement.
As the internet world becomes more and more saturated, you can’t simply put something online and expect it to sell. You have to understand how to attract an audience, turn them into raving fans, and get them eager to buy anything you have to give.
People will not buy from people they don’t know. So it is imperative that you establish yourself as somebody who will serve the individuals you’re trying to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down exactly how to do this along with all the consequences that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your market so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your niche, you may start to build your movement quite easily.
Even if you don’t have a specialty in mind right now, Russell shares a few key suggestions you can use to spot what niche you would enjoy being a pioneer in!
More to the point, Russell breaks down the way you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it makes building your movement much easier since you understand exactly how to build your content and funnels based around it.
Inside this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this section, you will know exactly who you are supposed to be working with, how to connect with them, and what you need to do in order to deliver the outcomes they want.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get a person to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson describes it, it is going to change your business forever.
Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through various situations so as to direct them to victory.
In order to relate to your viewers and position yourself as the specialist, Russell walks you through how to explain your journey.
Every hero goes through a series of trials to get to wherever they are.
When folks see you in the pinnacle of success, they know you’ve got credibility.
However, your journey is the thing that makes you relatable to your audience. As soon as they are able to find that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to deal with objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to sell something that can actually help people.
He is completely aware how selling can be rough because he is someone who never had a sales background.
However, by using all of the approaches from the previous sections of the book (and some new ones he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product as you can run multiple webinars per day, as often as you’d like.
Plus they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every couple of months.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so that he could perfect the formula over time. Once he got it right, he was able to make consistent earnings day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail in this section of this book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their money for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell provides all that you need to know about conducting webinars, such as how to run them and WHEN to run them to optimize earnings.
This produces a funnel you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to make $50,000 every week!
He provides the specific formula in this part of the book so you are able to implement it right away.
Also,”if you are attempting to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used once people get on the phone with you once they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the content in this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they don’t have time to make a webinar!
However, if you choose to not use a webinar or decide you want to supplement it with an extra advertising and marketing plan, you can utilize what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Mp3
You can find the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Since you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my very own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you want them to.
And that’s very strong stuff, which explains why you need to take the time to read Expert Secrets. Expert Secrets Mp3