In DotCom Secrets, you read exactly what sales funnels are, and also just how they can help you market your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, who resonate with your message and avail of your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Review
It had been published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do so? By becoming a specialist and coming up with a message that can change someone else’s life.
In Russell’s signature style, you’re going to get loads of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the internet world gets more and more saturated, you can not simply put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and make them eager to buy whatever you have to offer.
People will not buy from people they do not know. So it is important that you set yourself as someone who will serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down precisely the way to do this together with all the effects that result from setting yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you may begin to build your movement very easily.
Even if you don’t have a niche in mind right now, Russell shares a few important tips you can use to spot what niche you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to explain the Identity. He goes through every element and identity so you can find the one that fits you the best.
When you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you will know exactly who you’re supposed to be working with, the way to reach them, and what exactly you need to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to get someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through different situations so as to direct them to success.
In order to relate to your audience and place yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a series of trials to get to where they are.
When folks see you at the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your viewers. Once they are able to find that you have experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey a part of your general story. By making it the narrative you are known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to sell something that can truly help people.
He is fully aware how advertising can be tough because he is someone who never had a sales background.
But by using each of the strategies from the previous sections of this book (and some new ones that he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or within a webinar. Russell shows you the way to effectively create one and make it your irresistible offer.
Once you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to market your product or service as you may run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every month or two.
You are in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to invest months or years refining your webinar to finally land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. Once he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.
In fact, he ran into a situation where he only had a few hours to compose a new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to run them and WHEN to run them to optimize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He gives you the specific formula in this section of the book so that you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you after they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to a lot of different scenarios.
While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in under 30 minutes. With this, no one can say that they do not have time to make a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. Within this part of the book you will see precisely how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Review
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you need to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you’re ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other programs like Facebook or Google.
Instead, you have people following every word that you say, and buying when you want them to.
And that’s really strong stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Review