In DotCom Secrets, you read what sales funnels are, and just how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, who resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Amazon
It was printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he illustrates how he generated his own loyal following that turned ClickFunnels into a $100 million business.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to create your mass movement.
As the online world becomes more and more saturated, you can not just put something online and expect it to sell. You need to understand how to attract an audience, turn them into raving fans, and make them excited to purchase anything you need to give.
People will not buy from people they do not know. So it’s imperative that you establish yourself as someone who can serve the individuals you’re attempting to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly how to do this along with all the consequences that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial for you. He breaks down how to pinpoint your audience so that you can figure out who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
As soon as you’ve carved out your spot in your specialty, you can start to build your movement quite easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a few important tips you can use to spot what niche you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so that you may discover the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based on it.
Inside this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your own Who/What Statement to find out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this section, you’ll know exactly who you’re supposed to be working with, how to reach them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince someone to believe that you will knock down all of their objections.
When you figure out your”one thing” the manner Brunson explains it, it is going to change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It’s the story that took them through different situations in order to direct them to success.
In order to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero undergoes a series of trials to get to where they are.
When people see you at the pinnacle of success, they understand you’ve got credibility.
However, your history is the thing that makes you relatable to your audience. Once they can find that you have experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey part of your overall narrative. By making it the narrative you are understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also helps you to deal with objections your customers may have through managing False Beliefs.
The 3 False Beliefs that you must address in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to understand how important it is to sell something that can actually help people.
He’s fully aware how advertising can be rough because he is somebody who never had a sales background.
But by using all of the approaches from the previous sections of the book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can use to market your product or service as you may run multiple webinars every day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to finally land a sale.
Russell has spent years doing live webinars so that he could perfect the formula over time. After he got it,he was able to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a few hours to compose a new webinar for a product as it was going to go live. He goes into detail about how he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in great detail in this part of the book.
Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their money for the value you are providing them.
Regardless of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, if you follow the directions in Expert Secrets, there is not any doubt you’ll find incredible tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about conducting webinars, including how to conduct them and WHEN to run them to maximize earnings.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel that allows him to earn $50,000 weekly!
He gives you the specific formula in this part of the book so you can implement it straight away.
Also,”if you’re trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a webpage. All the previous material still applies to phone conversations, making the content in this book applicable to a lot of different situations.
While the Perfect Webinar may sound daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have enough time to make a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an extra marketing plan, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a massive audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these simple strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Amazon
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going through the website to obtain the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand that you’ll learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I have been able to use myself for build my own brand and following.
By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is very powerful stuff, which is the reason you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Amazon