In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your products and services online.
If you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you’ve finished reading one of my favorite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of faithful followers, that resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets review and find out why I believe Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Expert Secrets Russell Brunson Book Review
It had been published in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s trademark style, you’re going to receive loads of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels into a $100 million business.
In the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t simply put something online and expect it to sell. You need to learn how to attract an audience, turn them into raving fans, and make them excited to purchase anything you need to give.
People will not buy from people they do not know. So it’s imperative that you set yourself as someone who can serve the people you are attempting to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this together with all the effects that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your market so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
As soon as you’ve carved out your spot in your specialty, you may start to build your movement very easily.
Even if you don’t have a niche in your mind right now, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you’re able to create an Attractive Character.
He describes how to use the Elements to explain the Identity. He goes through every element and identity so that you may discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based on it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you’ll know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do in order to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them to customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing you need to convince a person to believe that you will knock all of their objections.
When you determine your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through various situations in order to lead them to success.
In order to relate to your viewers and place yourself as the specialist, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to where they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your history is what makes you relatable to your audience. Once they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are today.
Here you will learn how to make your Hero’s Journey a part of your overall story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he helps you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of this book is to get the reader to comprehend how important it is to sell something that can actually help people.
He’s completely aware how selling can be rough because he’s somebody who never had a sales background.
But by utilizing each of the approaches from the prior sections of the book (and some new ones that he presents here), he shows you how to sell ethically and responsibly easily.
The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when utilized on a sales page or inside a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to market your service or product because you can run a number of webinars per day, as frequently as you’d like.
Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.
You are in full control once you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to invest months or years perfecting your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it,he was able to produce consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a couple of hours to compose a brand new webinar for a product as it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he explains in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are ready to fork over their cash for the value you’re providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it properly throughout the webinar.
Whether you are a newcomer to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there’s no doubt you’ll find incredible strategies you can use to sell your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize sales.
This produces a funnel that you can utilize every week to get people to your webinar, paying attention to you, then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to earn $50,000 weekly!
He provides the specific formula in this part of the book so you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the material in this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say they don’t have enough time to create a webinar!
However, if you opt to not use a webinar or decide you wish to supplement it with an additional advertising and marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the several components of funnels which Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these simple strategies, it becomes quite easy to grow your audience, promote your products, and ultimately, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Book Review
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly one of the most successful sales funnels on the market, and experience a few of the lessons first hand which you will learn in the book.
Plus you will be able to purchase the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I have been able to use myself for build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You’re no longer at the mercy of other programs such as Facebook or even Google.
Instead, you have folks following every word that you say, and purchasing when you need them to.
And that is very strong stuff, which is the reason you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Book Review