In DotCom Secrets, you read what sales funnels are, and just how they can help you market your products and services online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But if you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.

Sounds intriguing?

Then continue reading this Expert Secrets review and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Expert Secrets Russell Brunson

Expert Secrets is your followup to Russell Brunson’s best selling DotCom Secrets book. Expert Secrets Russell Brunson

It was printed in 2017 and comes in at 265 pages long.

The book is all about making your own following. How do you do so? By becoming a specialist and creating a message that can change someone else’s life.

In Russell’s signature style, you’ll receive loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million company.

In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Expert Secrets Russell Brunson

Expert Secrets Russell Brunson

Russell begins the meat of the book by explaining how to make your mass movement.

As the online world becomes increasingly saturated, you can not just put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them eager to purchase anything you need to offer.

People will not buy from people they do not know. So it’s imperative that you set yourself as someone who will serve the people you’re attempting to reach.

A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with all the consequences that result from establishing yourself as the ideal person to lead them.

If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down the way to pinpoint your audience so that you can figure out who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And lastly… your niche!

As soon as you’ve carved out your place in your niche, you can begin to build your movement very easily.

Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of important suggestions you can use to identify what market you’d enjoy being a leader in!

More importantly, Russell breaks down the way you’re able to become an Attractive Character.

expert-secrets

He describes how to utilize the Elements to describe the Identity. He goes through each element and identity so that you can discover the one which fits you the best.

When you figure this out, it really makes building your movement much easier since you understand exactly how to create your content and funnels based on it.

In this segment, Russell shares several great strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Creating a new opportunity and introducing it

– How to compose your Who/What Statement to find out who you’re working with

– 5 Curiosity Hooks to position yourself

At the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do to deliver the outcomes they want.

 

Section 2: Creating Belief

This section is packed with valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them to customers.

Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to get a person to believe that you will knock all their objections.

When you figure out your”one thing” the manner Brunson describes it, it is going to change your company forever.

Next, in order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker story. It’s the story that took them through different circumstances in order to lead them to success.

In order to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your journey.

Every hero goes through a series of trials to get to wherever they are.

When people see you at the pinnacle of success, they understand you’ve got credibility.

Nonetheless, your journey is what makes you relatable to your viewers. Once they are able to find you’ve experienced similar situations to them, they’ll trust you that much more.

What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are now.

Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re understood by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can stick to the exact script he provides.

In addition, he enables you to take care of objections your customers might have through managing False Beliefs.

The 3 False Beliefs that you need to address in your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail about what these are and how to remove them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that could actually help people.

He’s fully aware how advertising can be tough because he’s someone who never had a sales background.

But by using all of the approaches from the previous sections of this book (as well as some new ones that he presents here), he shows you how to sell ethically and responsibly with ease.

The most important idea in this section is that the Stack Slide which helps you increase the total value of your service or product.

expert-secrets

The Stack Slide is crucial to your marketing, especially when used on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.

When you have your irresistible offer, you may use it on an online webinar. A webinar is one of the best methods you can use to sell your product or service because you may run a number of webinars every day, as often as you’d like.

Plus they do not necessarily have to be live occasions. You can actually just do a presentation in a seminar every month or two.

You’re in full control when you do a webinar, which means you’ve got the liberty to do it as many times as you like so you can get better at it.

The thing is, you don’t want to spend months or years refining your webinar to eventually land a sale.

Russell has spent decades doing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him millions of dollars.

In fact, he ran right into a situation where he only had a few hours to write a brand new webinar for a product as it was about to go live. He goes into detail about the way he managed to do it.

Spoiler alert: it was a massive success and he explains why.

The formula that he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he describes in great detail in this section of the book.

Inside the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you’re providing them.

Regardless of the product or service, you can use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.

Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible strategies you can use to market your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides all you need to know about conducting webinars, such as how to run them and WHEN to run them to maximize earnings.

This produces a funnel you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 weekly!

He provides the specific formula in this part of this book so you are able to implement it right away.

Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used once people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone conversations, making the content within this book applicable to many different situations.

While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say that they do not have enough time to create a webinar!

But, if you choose to not use a webinar or decide you want to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.

When you use the several elements of funnels that Russell presents you with, you can build yourself a highly effective marketing machine.

 

Section 5: Filling your Funnel

Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”

Do not worry, even Russell started somewhere. In this section of the book you will see precisely how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people who you’d love to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

With these simple strategies, it gets quite easy to grow your audience, market your products, and ultimately, fill your funnel.

 

Expert Secrets Pricing Expert Secrets Russell Brunson

It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle variant for $6.00.

However, if you would like to get a pretty big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is cover shipping and handling, which comes out to $7.95.

I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience a few of the lessons first hand which you will learn in the book.

Plus you will have the ability to buy the Expert Secrets audiobook through the funnel too, if you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It was packed with actionable guidance, that I’ve managed to use myself for build my very own brand and following.

By developing a following of crazy fans, you are ensuring that you can construct a defensible moat around your business. You’re no longer at the mercy of different programs like Facebook or Google.

Instead, you have folks following every word that you say, and buying when you want them to.

And that’s very strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson

 

 

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