In DotCom Secrets, you learned what sales funnels are, and how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all of the keys for creating a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Brunson Review
It had been printed in 2017 and comes in at 265 pages.
The book is all about making your own following. How can you do so? By becoming an expert and coming up with a message that can change someone else’s life.
In Russell’s trademark style, you’ll receive loads of stories and examples where he illustrates how he created his own faithful following that turned ClickFunnels into a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to create your mass movement.
As the internet world becomes more and more saturated, you can not just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them excited to purchase whatever you have to give.
People will not buy from people they don’t know. So it is imperative that you establish yourself as somebody who can serve the people you are attempting to reach.
A movement always needs a leader and it is up to you to direct your movement. Russell breaks down exactly the way to do this together with the consequences that result from setting yourself as the right person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And lastly… your niche!
Once you’ve carved out your place in your specialty, you may begin to construct your movement very easily.
Even in the event that you don’t have a niche in your mind at the moment, Russell shares a couple of important tips you can use to identify what market you would enjoy being a leader in!
More to the point, Russell breaks down how you’re able to become an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you may find the one that fits you the best.
Once you figure this out, it really makes building your movement much easier because you understand exactly how to create your content and funnels based on it.
Inside this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to get someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson describes it, it is going to change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It’s the narrative that took them through different situations in order to direct them to victory.
To be able to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to wherever they are.
When people see you at the pinnacle of success, they know you have credibility.
However, your journey is the thing that makes you relatable to your viewers. As soon as they are able to see you’ve experienced similar situations to them, they will trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll learn how to make your Hero’s Journey a part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the precise script that he provides.
In addition, he enables you to deal with objections your customers might have through handling False Beliefs.
The 3 False Beliefs that you must address on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to comprehend how important it is to sell something that could actually help people.
He’s completely aware how advertising can be rough because he’s somebody who never had a sales background.
However, by using each of the approaches from the prior sections of this book (as well as some fresh ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is crucial to your marketing, particularly when used on a sales page or within a webinar. Russell shows you how you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run multiple webinars every day, as frequently as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You’re in full control when you do a webinar, which usually means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not need to spend months or years perfecting your webinar to finally land a sale.
Russell has spent years performing live webinars so he could perfect the formula over time. After he got it,he managed to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he only had a few hours to compose a brand new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point at which they are ready to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to explain how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you have been running them for years, should you follow the instructions in Expert Secrets, there’s no doubt you’ll find amazing strategies you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, including how to conduct them and WHEN to conduct them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel which allows him to make $50,000 weekly!
He provides the exact formula in this part of this book so that you can implement it straight away.
Additionally,”if you’re attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a webpage. All the previous material still applies to phone discussions, making the content in this book applicable to many different situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, allow you to put together a webinar in less than half an hour. With this, no one can say that they don’t have time to make a webinar!
However, if you choose to not use a webinar or decide you wish to supplement it with an extra advertising and marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.
When you utilize the several components of funnels that Russell presents you with, you can build yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This involves figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Brunson Review
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I really do recommend going via the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons firsthand which you will learn from the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have managed to use myself for build my own brand and following.
By creating a following of crazy fans, you’re ensuring that you’re able to construct a defensible moat around your company. You’re no longer at the mercy of different platforms such as Facebook or Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that is really strong stuff, which is why you should take the opportunity to read Expert Secrets. Expert Secrets Russell Brunson Review