In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you have finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Expert Secrets Russell Download
It was published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do this? By becoming an expert and coming up with a message that can change somebody else’s life.
In Russell’s signature style, you’re going to receive loads of examples and stories where he exemplifies how he generated his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to make your mass movement.
As the online world gets more and more saturated, you can’t just put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and get them excited to buy anything you need to give.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who will serve the individuals you are attempting to reach.
A movement always requires a leader and it is up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from setting yourself as the right person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial for you. He breaks down the way to pinpoint your market so you can figure out who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
As soon as you’ve carved out your spot in your niche, you may start to construct your movement very easily.
Even in the event that you don’t have a specialty in mind at the moment, Russell shares a couple of important tips you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to utilize the Elements to explain the Identity. He goes through each element and identity so you can discover the one which fits you the best.
Once you figure this out, it makes building your movement a lot easier because you understand exactly how to create your content and funnels based on it.
In this segment, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the end of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do to deliver the results they want.
Section 2: Creating Belief
This section is full of valuable knowledge which allows you to understand how to genuinely comprehend the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing you need to convince a person to believe that you will knock down all of their objections.
When you determine your”one thing” the manner Brunson describes it, it will change your company forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the story that took them through various situations in order to direct them to victory.
To be able to relate to your audience and position yourself as the specialist, Russell walks you through how to describe your journey.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they can find that you have experienced similar situations to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey a part of your general story. By making it the narrative you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script that he provides.
He also enables you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to comprehend how important it is to market something that could actually help people.
He is fully aware how advertising can be rough because he’s someone who never had a sales background.
But by using all of the strategies from the prior sections of the book (and some new ones he presents here), he teaches you how to sell ethically and responsibly easily.
The most important idea in this segment is the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is crucial to your advertising, particularly when used on a sales page or within a webinar. Russell shows you how to effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can utilize to market your product or service as you may run multiple webinars every day, as often as you’d like.
And they do not necessarily have to be live events. You can actually just do a presentation in a seminar every couple of months.
You are in full control when you do a webinar, which means you have the freedom to do it as many times as you like so you can get better at it.
The matter is, you do not want to spend months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so that he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formulation that he came up with after YEARS of running webinars is something referred to as the Perfect Webinar Script, which he explains in great detail in this section of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you are providing them.
Irrespective of the product or service, you can use the formula to explain how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll find amazing tactics you can use to sell your products and services.
Section 4: Funnels
Russell gives you all you need to know about running webinars, such as how to conduct them and WHEN to conduct them to maximize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to make $50,000 weekly!
He gives you the exact formula in this part of the book so you can implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” that can be used when people get on the telephone with you once they sign up from a page. All of the previous material still applies to phone discussions, making the content within this book applicable to many distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, no one can say they don’t have enough time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
At this point you may be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I really don’t have a huge audience.”
Don’t worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the people who you’d like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
Using these easy strategies, it becomes very easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Expert Secrets Russell Download
It is possible to find the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you want to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his site. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the website to buy the book. Because you’ll get to see directly among the most successful sales funnels on the market, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel too, should you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I’ve managed to use myself to build my own brand and following.
By developing a following of crazy fans, you are ensuring that you’re able to build a defensible moat around your business. You are no longer at the mercy of different platforms like Facebook or Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that’s really powerful stuff, which is why you should take the time to read Expert Secrets. Expert Secrets Russell Download