In DotCom Secrets, you read what sales funnels are, and also how they can help you sell your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But in case you’ve finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of loyal followers, that resonate with your message and purchase your products and services.
Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Experts Secrets Audiobook
It was published in 2017 and comes in at 265 pages.
The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’ll get loads of stories and examples where he exemplifies how he generated his own loyal following that turned ClickFunnels into a $100 million business.
In the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of the book by explaining how to create your mass movement.
As the internet world gets increasingly saturated, you can not simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them excited to buy anything you need to give.
People won’t buy from people they do not know. So it’s imperative that you set yourself as somebody who will serve the individuals you’re attempting to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down precisely the way to do this along with the consequences that result from setting yourself as the right person to direct them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial to you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you can start to build your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of key suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through every element and identity so you may find the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier since you understand exactly how to create your content and funnels based on it.
Inside this segment, Russell shares several fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to understand how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson explains it, it is going to change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different circumstances so as to lead them to victory.
In order to relate to your viewers and position yourself as the expert, Russell walks you through how to describe your travels.
Every hero undergoes a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they know you’ve got credibility.
However, your history is what makes you relatable to your audience. Once they are able to find you’ve experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar scenarios they might be experiencing, together with the moments that brought you to where you are now.
Here you will learn how to make your Hero’s Journey part of your overall narrative. By making it the narrative you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script that he provides.
He also enables you to take care of objections your clients might have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail as to what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this section of the book is to get the reader to understand how important it is to market something that could truly help people.
He is fully aware how advertising can be rough because he is somebody who never had a sales background.
However, by using all of the approaches from the previous sections of the book (and some fresh ones he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this segment is the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your marketing, especially when utilized on a sales page or inside a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can use to sell your product or service as you can run a number of webinars every day, as often as you’d like.
And they don’t necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.
The thing is, you do not want to invest months or years perfecting your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he was able to produce consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he only had a few hours to compose a brand new webinar for a product because it was about to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail in this part of this book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a prospect from a state of interest to the point where they are prepared to fork over their cash for the value you are providing them.
Irrespective of the service or product, you may use the formula to describe how valuable it is to your client (assuming it actually is valuable) and how to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there’s not any doubt you’ll find incredible strategies you can use to market your services and products.
Section 4: Funnels
Russell gives you all that you need to know about running webinars, such as how to run them and WHEN to conduct them to maximize sales.
This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel that allows him to earn $50,000 every week!
He provides the specific formula in this part of the book so that you can implement it straight away.
Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” that can be used once people get on the telephone with you once they sign up from a page. All the previous material still applies to phone discussions, making the content within this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it down to a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, nobody can say they don’t have time to make a webinar!
But, if you opt to not use a webinar or choose you wish to supplement it with an additional advertising and marketing strategy, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you use the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. In this section of the book you will see exactly how to fill your funnel from scratch. This involves finding your”Dream 100″, which are the men and women that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Experts Secrets Audiobook
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle variant for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It was packed with actionable advice, that I have managed to use myself to build my very own brand and following.
By developing a following of mad fans, you’re ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of other platforms such as Facebook or even Google.
Instead, you have folks following every word you say, and buying when you want them to.
And that’s very powerful stuff, which is the reason you need to take the opportunity to read Expert Secrets. Experts Secrets Audiobook