In DotCom Secrets, you learned what sales funnels are, and how they can help you sell your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.
But in case you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for creating a tribe of loyal followers, that resonate with your own message and avail of your services and products.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What is Expert Secrets?Experts Secrets Ebook
It was published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How do you do so? By becoming an expert and creating a message that could change somebody else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he exemplifies how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell begins the meat of this book by describing how to make your mass movement.
As the online world becomes more and more saturated, you can not simply put something online and expect it to sell. You have to understand how to attract a viewer, turn them into raving fans, and make them eager to buy anything you need to give.
People won’t buy from people they don’t know. So it is important that you set yourself as someone who can serve the people you’re trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the effects that result from setting yourself as the right person to lead them.
If you are thinking “how do I find out what my movement is?”, then this section will be crucial for you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And lastly… your niche!
Once you’ve carved out your place in your niche, you may begin to construct your movement very easily.
Even if you don’t have a specialty in your mind right now, Russell shares a couple of key suggestions you can use to spot what niche you’d enjoy being a leader in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can discover the one that fits you the best.
When you figure this out, it really makes building your movement a lot easier because you know exactly how to build your content and funnels based around it.
In this section, Russell shares some great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and introducing it
– How to write your own Who/What Statement to figure out who you are working with
– 5 Curiosity Hooks to position yourself
By the conclusion of this segment, you’ll know exactly who you’re supposed to be working with, the way to reach them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that helps you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the 1 thing you need to get someone to believe that you will knock down all their objections.
When you determine your”one thing” the way Brunson describes it, it will change your business forever.
Next, in order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everybody has their Luke Skywalker story. It is the story that took them through different situations so as to direct them to success.
To be able to relate to your viewers and position yourself as the expert, Russell walks you through how to explain your travels.
Every hero goes through a succession of trials to get to where they are.
When folks see you in the pinnacle of success, they know you have credibility.
Nonetheless, your journey is the thing that makes you relatable to your viewers. As soon as they can find that you have experienced similar scenarios to them, they’ll trust you that much more.
So what you do is walk them through similar situations they could be experiencing, together with the moments that brought you to where you are now.
Here you’ll find out how to make your Hero’s Journey part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
In addition, he enables you to take care of objections your customers might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to eliminate them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this section of the book is to get the reader to understand how important it is to market something that can actually help people.
He’s fully aware how advertising can be tough because he’s someone who never had a sales background.
But by using all of the strategies from the prior sections of this book (as well as some fresh ones that he presents here), he shows you how to sell ethically and responsibly easily.
The most important idea in this segment is that the Stack Slide which helps you increase the overall value of your service or product.
The Stack Slide is crucial to your advertising, particularly when utilized on a sales page or inside a webinar. Russell shows you the way you can effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you can use it in an online webinar. A webinar is one of the greatest methods you can utilize to sell your product or service as you can run a number of webinars per day, as often as you’d like.
Plus they do not necessarily need to be live events. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you do not need to spend months or years refining your webinar to eventually land a sale.
Russell has spent years performing live webinars so that he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a new webinar for a product because it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a massive success and he explains why.
The formula he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this section of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their money for the value you’re providing them.
Regardless of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, if you follow the instructions in Expert Secrets, there is no doubt you’ll find incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything that you need to know about conducting webinars, such as how to conduct them and WHEN to conduct them to optimize earnings.
This creates a funnel you can utilize every week to get people on to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the best formula to get a funnel which allows him to earn $50,000 weekly!
He gives you the exact formula in this section of this book so that you are able to implement it straight away.
Additionally,”if you are attempting to sell a high ticket offer that is more than $3k, he gives you the”4-Question Close” which can be used when people get on the telephone with you once they sign up from a webpage. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to many distinct situations.
While the Perfect Webinar may sound daunting to make, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in less than half an hour. With this, no one can say they do not have time to make a webinar!
But, if you opt to not use a webinar or decide you want to supplement it with an additional marketing plan, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your readers buying your services and products on autopilot.
When you utilize the several elements of funnels that Russell presents you with, you can construct yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a massive audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see exactly how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the men and women that you would like to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, promote your products, and in the end, fill your funnel.
Expert Secrets Pricing Experts Secrets Ebook
It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could catch the Kindle version for $6.00.
But if you want to get a fairly huge discount, Russell is giving away Expert Secrets for free if you purchase through his website. All you have to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons firsthand that you’ll learn from the book.
Plus you’ll be able to purchase the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly appreciated Expert Secrets. It is packed with actionable guidance, that I’ve managed to use myself to build my own brand and following.
By creating a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word you say, and purchasing when you want them to.
And that’s very powerful stuff, which is the reason you should take the time to read Expert Secrets. Experts Secrets Ebook