In DotCom Secrets, you learned what sales funnels are, and just how they can help you market your services and products online.

In case you haven’t finished reading DotCom Secrets yet, then you should go ahead and do that.

But in case you’ve finished reading one of my favourite books, then you should follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.

Inside, you will find all of the keys for creating a tribe of loyal followers, that resonate with your own message and purchase your services and products.

Sounds interesting?

Then continue reading this Expert Secrets overview and learn why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.

 

What is Expert Secrets?Experts Secrets Kindle

Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book. Experts Secrets Kindle

It had been printed in 2017 and comes in at 265 pages long.

The book is all about creating your own following. How can you do so? By becoming a specialist and coming up with a message that could change someone else’s life.

In Russell’s trademark style, you’ll receive plenty of examples and stories where he illustrates how he generated his own faithful following that turned ClickFunnels to a $100 million business.

At the time of this article, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.

 

A look inside Expert Secrets

 

Section 1: Creating your Mass Movement

Experts Secrets Kindle

Experts Secrets Kindle

Russell begins the meat of the book by explaining how to create your mass movement.

As the online world becomes increasingly saturated, you can’t simply put something online and expect it to sell. You need to learn how to pull a viewer, turn them into raving fans, and make them excited to purchase anything you need to give.

People won’t buy from people they don’t know. So it is imperative that you set yourself as someone who can serve the people you are trying to reach.

A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down exactly how to do this along with all the effects that result from setting yourself as the right person to lead them.

If you’re thinking “how do I find out what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your audience so you can learn who fits best in your market.

You will also learn:

– The 3 major markets

– Sub-markets of the major market you are in

– And finally… your niche!

Once you’ve carved out your spot in your specialty, you can start to build your movement very easily.

Even in the event that you don’t have a specialty in your mind at the moment, Russell shares a couple of key suggestions you can use to identify what market you’d enjoy being a leader in!

More importantly, Russell breaks down how you’re able to create an Attractive Character.

expert-secrets

He describes how to use the Elements to explain the Identity. He goes through every element and identity so you can discover the one that fits you the best.

Once you figure this out, it really makes building your movement a lot easier because you know exactly how to create your content and funnels based around it.

Inside this segment, Russell shares some fantastic strategies like:

– One Sentence Persuasion

– Creating your”cult-ure”

– Coming up with a new opportunity and presenting it

– How to write your own Who/What Statement to figure out who you’re working with

– 5 Curiosity Hooks to position yourself

By the end of this segment, you’ll know exactly who you are supposed to be working with, how to reach them, and what you have to do in order to deliver the outcomes they want.

 

Section 2: Creating Belief

This section is packed with valuable knowledge that allows you to learn how to genuinely understand the minds of your followers to turn them into customers.

Russell starts off this section focusing on your “One Thing” aka “The Domino”. It’s the 1 thing that you need to convince someone to believe that you will knock down all their objections.

When you figure out your”one thing” the way Brunson explains it, it will change your company forever.

In order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.

expert-secrets

Everyone has their Luke Skywalker narrative. It’s the narrative that took them through different situations so as to direct them to victory.

In order to relate to your audience and place yourself as the specialist, Russell walks you through how to explain your journey.

Every hero goes through a series of trials to get to where they are.

When people see you at the pinnacle of success, they know you’ve got credibility.

However, your journey is what makes you relatable to your viewers. Once they are able to see that you have experienced similar scenarios to them, they’ll trust you that much more.

What you do is walk them through similar situations they could be experiencing, along with the moments that brought you to where you are now.

Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you are understood by, people will remember you by it.

This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can follow the exact script he provides.

He also enables you to deal with objections your customers might have through handling False Beliefs.

The 3 False Beliefs that you must address on your messaging are:

– The Vehicle

– Internal Beliefs

– External Beliefs

Russell goes into detail about what these are and how to eliminate them.

 

Section 3: The Stack: Selling with Authenticity

Russell’s goal in this section of the book is to get the reader to comprehend how important it is to market something that could actually help people.

He is completely aware how selling can be rough because he’s somebody who never had a sales background.

However, by utilizing all of the strategies from the prior sections of this book (as well as some new ones he presents here), he shows you how you can sell ethically and responsibly easily.

The main idea in this section is that the Stack Slide which helps you increase the total value of your product or service.

expert-secrets

The Stack Slide is crucial to your marketing, particularly when used on a sales page or inside a webinar. Russell shows you how to effectively build one and make it your irresistible offer.

When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your service or product as you may run a number of webinars every day, as often as you’d like.

Plus they do not necessarily need to be live occasions. You can actually just do a presentation in a seminar every couple of months.

You are in full control once you do a webinar, which usually means you’ve got the freedom to do it as many times as you like so you can get better at it.

The thing is, you don’t need to spend months or years refining your webinar to finally land a sale.

Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it right, he was able to make consistent sales day in and day out, netting him hundreds of thousands of dollars.

In fact, he ran into a situation where he only had a couple of hours to write a new webinar for a product as it was going to go live. He goes into detail about how he was able to do it.

Spoiler alert: it was a huge success and he explains why.

The formulation he came up with after YEARS of conducting webinars is something known as the Perfect Webinar Script, which he explains in great detail within this part of this book.

In the Perfect Webinar, he explains how to structure your webinar to take a prospect from a state of interest to the point at which they are prepared to fork over their money for the value you are providing them.

Irrespective of the product or service, you may use the formula to explain how valuable it is to your customer (assuming it’s valuable) and the best way to market it properly throughout the webinar.

Whether you are a newcomer to webinars or you have been running them for decades, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible strategies you can use to sell your products and services.

perfect-webinar

 

Section 4: Funnels

Russell provides everything that you need to know about conducting webinars, such as how to run them and WHEN to conduct them to maximize sales.

This produces a funnel that you can utilize every week to get people on to your webinar, paying attention to you, and then buying what you have to offer.

Through years of trial and error, Russell has figured out the ideal formula to get a funnel that allows him to earn $50,000 weekly!

He gives you the specific formula in this section of the book so you can implement it straight away.

Additionally,”if you are trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you after they sign up from a webpage. All of the previous material still applies to phone discussions, making the content in this book applicable to a lot of distinct situations.

While the Perfect Webinar may seem daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.

It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under half an hour. With this, nobody can say that they do not have time to make a webinar!

However, if you choose to not use a webinar or decide you want to supplement it with an additional marketing strategy, you can utilize what Russell calls the”Email Epiphany Funnels”.

Use this 5 day email sequence and you’ll have your subscribers buying your services and products on autopilot.

When you use the several components of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.

 

Section 5: Filling your Funnel

At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I don’t have a huge audience.”

Do not worry, even Russell started somewhere. Within this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the men and women that you’d like to work with.

You will also learn:

– 3 strategies to build relationships

– 3 promotion strategies to market your products

Using these simple strategies, it becomes quite easy to grow your audience, market your products, and in the end, fill your funnel.

 

Expert Secrets Pricing Experts Secrets Kindle

It is possible to come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you could grab the Kindle version for $6.00.

But if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.

I really do recommend going via the website to buy the book. Since you’ll get to see directly one of the most successful sales funnels on the market, and experience some of the lessons firsthand which you will learn from the book.

Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, should you prefer that medium.

 

Final Thoughts

I thoroughly appreciated Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my very own brand and following.

By creating a following of crazy fans, you are ensuring that you’re able to construct a defensible moat around your business. You are no longer at the mercy of different programs like Facebook or Google.

Instead, you have people following every word that you say, and buying when you need them to.

And that’s very strong stuff, which explains why you need to take the opportunity to read Expert Secrets. Experts Secrets Kindle

 

 

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