In DotCom Secrets, you learned exactly what sales funnels are, and just how they can help you market your services and products online.
In case you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you’ve finished reading one of my favorite books, then you need to follow that up by grabbing Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you will find all the secrets for building a tribe of loyal followers, that resonate with your own message and purchase your services and products.
Then continue reading this Expert Secrets overview and find out why I think Russell Brunson’s latest book is another must read book for any entrepreneur.
What is Expert Secrets?Oracle Expert Tuning Secrets
It had been published in 2017 and comes in at 265 pages long.
The book is all about creating your own following. How can you do this? By becoming an expert and coming up with a message that could change someone else’s life.
In Russell’s trademark style, you’re going to get plenty of examples and stories where he exemplifies how he created his own loyal following that turned ClickFunnels to a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of this book by explaining how to make your mass movement.
As the internet world gets increasingly saturated, you can’t just put something online and expect it to sell. You have to learn how to attract an audience, turn them into raving fans, and get them excited to purchase anything you need to offer.
People won’t buy from people they don’t know. So it is important that you establish yourself as somebody who can serve the people you are trying to reach.
A movement always requires a leader and it’s all up to you to lead your movement. Russell breaks down precisely how to do this along with the effects that result from establishing yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your audience.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your spot in your niche, you can start to construct your movement quite easily.
Even in the event that you don’t have a specialty in mind right now, Russell shares a couple of key tips you can use to spot what market you would enjoy being a pioneer in!
More importantly, Russell breaks down how you can become an Attractive Character.
He explains how to utilize the Elements to describe the Identity. He goes through every element and identity so that you can find the one that fits you the best.
Once you figure this out, it really makes building your movement a lot easier since you know exactly how to create your content and funnels based around it.
In this section, Russell shares several great strategies like:
– One Sentence Persuasion
– Creating your”cult-ure”
– Coming up with a new opportunity and presenting it
– The best way to compose your own Who/What Statement to find out who you are working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, the way to reach them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is full of valuable knowledge that allows you to learn how to really understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the 1 thing that you need to get someone to believe that you will knock all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your business forever.
In order to connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker story. It is the narrative that took them through different circumstances so as to direct them to success.
To be able to relate to your viewers and position yourself as the specialist, Russell walks you through how to describe your travels.
Every hero goes through a series of trials to get to wherever they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
However, your history is what makes you relatable to your audience. As soon as they can find you’ve experienced similar situations to them, they’ll trust you that much more.
What you do is walk them through similar scenarios they could be experiencing, along with the moments that brought you to where you are today.
Here you’ll find out how to make your Hero’s Journey a part of your general narrative. By making it the story you’re known by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to execute, you can follow the precise script he provides.
He also enables you to deal with objections your customers may have through handling False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of this book is to get the reader to comprehend how important it is to sell something that could truly help people.
He is completely aware how advertising can be rough because he is somebody who never had a sales background.
But by using all of the strategies from the previous sections of the book (and some new ones that he presents here), he shows you how you can sell ethically and responsibly easily.
The main idea in this segment is that the Stack Slide which helps you increase the total value of your service or product.
The Stack Slide is vital to your advertising, particularly when used on a sales page or within a webinar. Russell teaches you how to effectively build one and make it your irresistible offer.
When you have your irresistible offer, you can use it on an online webinar. A webinar is one of the greatest methods you can utilize to market your product or service as you can run multiple webinars per day, as frequently as you’d like.
And they do not necessarily need to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control once you do a webinar, which usually means you have the freedom to do it as many times as you like so that you can get better at it.
The matter is, you don’t want to spend months or years refining your webinar to eventually land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it,he managed to make consistent earnings day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran into a situation where he just had a couple of hours to write a brand new webinar for a product because it was going to go live. He goes into detail about how he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of the book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point at which they are prepared to fork over their cash for the value you are providing them.
Regardless of the service or product, you can use the formula to describe how valuable it is to your client (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you’re a beginner to webinars or you’ve been running them for years, should you follow the instructions in Expert Secrets, there is no doubt you’ll find amazing tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you all that you need to know about conducting webinars, including how to run them and WHEN to conduct them to maximize earnings.
This produces a funnel you can use every week to get people to your webinar, paying attention to you, and then buying what you have to offer.
Through years of trial and error, Russell has figured out the best formula for a funnel that allows him to make $50,000 every week!
He provides the specific formula in this section of this book so you can implement it right away.
Also,”if you are attempting to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used once people get on the telephone with you after they sign up from a webpage. All of the previous material nevertheless applies to phone discussions, making the material in this book applicable to many distinct scenarios.
While the Perfect Webinar may seem daunting to create, Russell supplies you with a cheat sheet known as the”Perfect Webinar Hack”.
It breaks it all down to a few questions that, once answered, enable you to put together a webinar in less than 30 minutes. With this, no one can say that they do not have enough time to create a webinar!
But, if you choose to not use a webinar or choose you want to supplement it with an extra advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your products and services on autopilot.
When you utilize the various components of funnels which Russell presents you with, you can build yourself a highly effective marketing machine.
Section 5: Filling your Funnel
Now you may be thinking,”well Russell knows his stuff, but he already has a means of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. In this part of the book you will see exactly how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing Oracle Expert Tuning Secrets
You can come across the paperback edition of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle version for $6.00.
But if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going through the site to buy the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience a few of the lessons firsthand that you’ll learn in the book.
Plus you will be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you’re able to build a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or Google.
Instead, you have people following every word that you say, and buying when you need them to.
And that is really strong stuff, which is why you need to take the opportunity to read Expert Secrets. Oracle Expert Tuning Secrets