In DotCom Secrets, you read exactly what sales funnels are, and just how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you need to follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for building a tribe of faithful followers, who resonate with your own message and avail of your products and services.
Then continue reading this Expert Secrets overview and find out why I believe Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?Russell Brunson Expert Secrets Affiliate
It had been published in 2017 and comes in at 265 pages long.
The book is all about making your own following. How can you do so? By becoming an expert and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll get plenty of examples and stories where he illustrates how he generated his own loyal following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by describing how to make your mass movement.
As the online world gets increasingly saturated, you can not simply put something online and expect it to sell. You have to understand how to pull a viewer, turn them into raving fans, and make them excited to buy whatever you need to offer.
People won’t buy from people they do not know. So it is important that you set yourself as somebody who can serve the people you are trying to reach.
A movement always needs a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this along with all the effects that result from setting yourself as the ideal person to direct them.
If you’re thinking “how do I know what my movement is?”, then this segment will be crucial to you. He breaks down how to pinpoint your market so you can figure out who fits best in your market.
You will also learn:
– The 3 major markets
– Sub-markets of the major market you are in
– And finally… your niche!
Once you’ve carved out your place in your specialty, you may start to construct your movement very easily.
Even if you don’t have a niche in your mind at the moment, Russell shares a couple of key tips you can use to identify what market you’d enjoy being a pioneer in!
More to the point, Russell breaks down how you can become an Attractive Character.
He describes how to use the Elements to describe the Identity. He goes through each element and identity so you can find the one which fits you the best.
When you figure this out, it really makes building your movement a lot easier because you understand exactly how to build your content and funnels based around it.
In this section, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Coming up with a new opportunity and presenting it
– How to compose your own Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
At the conclusion of this section, you’ll know exactly who you are supposed to be working with, how to connect with them, and what exactly you need to do in order to deliver the results they desire.
Section 2: Creating Belief
This section is full of valuable knowledge which helps you to understand how to really comprehend the minds of your followers to turn them into customers.
Russell starts off this segment focusing on your “One Thing” aka “The Domino”. It’s the one thing that you need to convince someone to believe that you will knock all of their objections.
When you determine your”one thing” the way Brunson explains it, it will change your company forever.
Next, in order to better connect with your audience, Russell teaches you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It is the narrative that took them through different situations so as to direct them to victory.
In order to relate to your audience and position yourself as the expert, Russell walks you through how to explain your journey.
Every hero goes through a succession of trials to get to where they are.
When people see you in the pinnacle of success, they understand you’ve got credibility.
Nonetheless, your journey is what makes you relatable to your audience. As soon as they are able to find that you have experienced similar situations to them, they will trust you that much more.
So what you do is walk them through similar situations they might be experiencing, together with the moments that brought you to where you are now.
Here you’ll learn how to make your Hero’s Journey a part of your general narrative. By making it the story you’re understood by, people will remember you by it.
This is also known as the Epiphany Bridge and Russell shows you how your “epiphany” contributed to your success. To make it easier for you to execute, you can stick to the precise script he provides.
He also helps you to deal with objections your clients might have through managing False Beliefs.
The 3 False Beliefs that you need to deal with in your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s aim in this part of this book is to get the reader to comprehend how important it is to market something that can truly help people.
He is fully aware how selling can be rough because he is someone who never had a sales background.
However, by using all of the approaches from the prior sections of the book (as well as some new ones he presents here), he teaches you how to sell ethically and responsibly with ease.
The main idea in this section is that the Stack Slide which helps you increase the overall value of your product or service.
The Stack Slide is vital to your marketing, especially when used on a sales page or within a webinar. Russell teaches you the way to effectively build one and make it your irresistible offer.
Once you have your irresistible offer, you may use it in an online webinar. A webinar is one of the best methods you can utilize to sell your service or product because you can run a number of webinars per day, as often as you’d like.
And they do not necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You’re in full control when you do a webinar, which usually means you’ve got the liberty to do it as many times as you like so you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades doing live webinars so he could perfect the formula over time. Once he got it right, he was able to produce consistent sales day in and day out, netting him millions of dollars.
In fact, he ran right into a situation where he just had a few hours to compose a new webinar for a product as it was going to go live. He goes into detail about the way he was able to do it.
Spoiler alert: it was a huge success and he explains why.
The formula that he came up with after YEARS of running webinars is something known as the Perfect Webinar Script, which he describes in fantastic detail within this part of this book.
Inside the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are ready to fork over their money for the value you’re providing them.
Regardless of the product or service, you may use the formula to describe how valuable it is to your client (assuming it’s valuable) and how to market it correctly throughout the webinar.
Whether you’re a newcomer to webinars or you’ve been running them for years, if you follow the directions in Expert Secrets, there’s no doubt you’ll discover incredible tactics you can use to market your products and services.
Section 4: Funnels
Russell gives you everything that you need to know about running webinars, such as how to conduct them and WHEN to run them to maximize sales.
This creates a funnel that you can utilize every week to get people on to your webinar, paying attention to you, then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula for a funnel which allows him to earn $50,000 every week!
He provides the specific formula in this part of this book so you can implement it right away.
Additionally,”if you’re trying to sell a high ticket offer that is more than $3k, he shows you the”4-Question Close” that can be used when people get on the phone with you after they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content in this book applicable to a lot of distinct scenarios.
While the Perfect Webinar may sound daunting to make, Russell supplies you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, enable you to put together a webinar in under 30 minutes. With this, nobody can say they do not have time to make a webinar!
But, if you choose to not use a webinar or choose you wish to supplement it with an additional marketing strategy, you can use what Russell calls for the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’re going to have your subscribers buying your services and products on autopilot.
When you use the various elements of funnels that Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
At this point you might be thinking,”well Russell knows his stuff, but he already has a way of reaching people and filling a funnel. I really don’t have a huge audience.”
Do not worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails figuring out your”Dream 100″, which are the people that you would love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to market your products
Using these easy strategies, it gets quite easy to grow your audience, market your products, and in the end, fill your funnel.
Expert Secrets Pricing Russell Brunson Expert Secrets Affiliate
You can come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can catch the Kindle variant for $6.00.
However, if you want to get a fairly big discount, Russell is giving away Expert Secrets for free if you buy through his website. All you have to do is cover shipping and handling, which comes out to $7.95.
I truly do recommend going via the site to obtain the book. Because you’ll get to see directly among the most successful sales funnels out there, and experience some of the lessons firsthand which you will learn from the book.
Plus you will have the ability to purchase the Expert Secrets audiobook through the funnel too, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I’ve managed to use myself to build my very own brand and following.
By creating a following of crazy fans, you are ensuring that you can construct a defensible moat around your company. You are no longer at the mercy of different programs like Facebook or even Google.
Instead, you have folks following every word you say, and purchasing when you need them to.
And that is really strong stuff, which is why you need to take the time to read Expert Secrets. Russell Brunson Expert Secrets Affiliate