In DotCom Secrets, you read what sales funnels are, and also how they can help you market your services and products online.
If you haven’t finished reading DotCom Secrets yet, then you need to go ahead and do that.
But if you have finished reading one of my favourite books, then you should follow that up by picking up Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Inside, you’ll find all the secrets for creating a tribe of faithful followers, who resonate with your message and avail of your services and products.
Then continue reading this Expert Secrets review and find out why I think Russell Brunson’s most current book is another must read book for any entrepreneur.
What’s Expert Secrets?What Is Expert Secrets About
It was printed in 2017 and comes in at 265 pages.
The book is all about creating your own following. How do you do this? By becoming a specialist and creating a message that can change someone else’s life.
In Russell’s signature style, you’ll receive plenty of stories and examples where he exemplifies how he created his own faithful following that turned ClickFunnels to a $100 million company.
At the time of this post, Expert Secrets has 4.5 stars and 150 customer reviews on Amazon.
A look inside Expert Secrets
Section 1: Creating your Mass Movement
Russell starts the meat of the book by explaining how to create your mass movement.
As the internet world gets more and more saturated, you can’t simply put something online and expect it to sell. You have to learn how to pull a viewer, turn them into raving fans, and make them excited to buy anything you need to offer.
People will not buy from people they do not know. So it is imperative that you set yourself as somebody who will serve the individuals you’re trying to reach.
A movement always requires a leader and it’s all up to you to direct your movement. Russell breaks down exactly the way to do this together with all the effects that result from establishing yourself as the ideal person to lead them.
If you’re thinking “how do I know what my movement is?”, then this section will be crucial for you. He breaks down the way to pinpoint your audience so that you can learn who fits best in your market.
You’ll also learn:
– The 3 major markets
– Sub-markets of the major market you’re in
– And finally… your niche!
As soon as you’ve carved out your place in your specialty, you may begin to build your movement quite easily.
Even if you don’t have a specialty in your mind at the moment, Russell shares a couple of important tips you can use to identify what niche you’d enjoy being a leader in!
More to the point, Russell breaks down the way you’re able to create an Attractive Character.
He explains how to use the Elements to explain the Identity. He goes through each element and identity so you may discover the one which fits you the best.
Once you figure this out, it really makes building your movement much easier since you know exactly how to create your content and funnels based on it.
Inside this segment, Russell shares some fantastic strategies like:
– One Sentence Persuasion
– Building your”cult-ure”
– Creating a new opportunity and introducing it
– The best way to compose your Who/What Statement to figure out who you’re working with
– 5 Curiosity Hooks to position yourself
By the end of this segment, you will know exactly who you’re supposed to be working with, the way to connect with them, and what you have to do to deliver the outcomes they desire.
Section 2: Creating Belief
This section is packed with valuable knowledge which allows you to learn how to genuinely understand the minds of your followers to turn them into customers.
Russell starts off this section focusing on your “One Thing” aka “The Domino”. It is the one thing that you need to convince someone to believe that you will knock down all their objections.
When you figure out your”one thing” the manner Brunson explains it, it will change your company forever.
In order to connect with your audience, Russell educates you about “the Epiphany Bridge”.
Everyone has their Luke Skywalker narrative. It’s the story that took them through various situations so as to direct them to victory.
In order to relate to your viewers and place yourself as the expert, Russell walks you through how to explain your journey.
Every hero undergoes a succession of trials to get to where they are.
When people see you in the pinnacle of success, they know you have credibility.
However, your history is the thing that makes you relatable to your audience. As soon as they can see that you have experienced similar scenarios to them, they’ll trust you that much more.
What you do is walk them through similar situations they might be experiencing, along with the moments that brought you to where you are today.
Here you will find out how to make your Hero’s Journey a part of your overall narrative. By making it the story you’re known by, people will remember you by it.
This is also referred to as the Epiphany Bridge and Russell shows you how your “epiphany” led to your success. To make it easier for you to implement, you can follow the exact script he provides.
He also enables you to take care of objections your clients may have through handling False Beliefs.
The 3 False Beliefs that you must deal with on your messaging are:
– The Vehicle
– Internal Beliefs
– External Beliefs
Russell goes into detail about what these are and how to remove them.
Section 3: The Stack: Selling with Authenticity
Russell’s goal in this part of the book is to get the reader to comprehend how important it is to sell something that can truly help people.
He’s fully aware how advertising can be rough because he’s someone who never had a sales background.
But by utilizing each of the strategies from the prior sections of this book (as well as some new ones that he presents here), he teaches you how you can sell ethically and responsibly easily.
The most important idea in this section is that the Stack Slide which helps you increase the total value of your product or service.
The Stack Slide is vital to your advertising, especially when used on a sales page or within a webinar. Russell teaches you the way you can effectively create one and make it your irresistible offer.
When you have your irresistible offer, you can use it in an online webinar. A webinar is one of the best methods you can use to sell your product or service as you can run a number of webinars per day, as frequently as you’d like.
And they don’t necessarily have to be live occasions. You can actually just do a presentation at a seminar every month or two.
You are in full control when you do a webinar, which means you have the liberty to do it as many times as you like so that you can get better at it.
The thing is, you don’t need to spend months or years refining your webinar to finally land a sale.
Russell has spent decades performing live webinars so he could perfect the formula over time. After he got it right, he managed to make consistent sales day in and day out, netting him hundreds of thousands of dollars.
In fact, he ran right into a situation where he just had a couple of hours to write a brand new webinar for a product because it was about to go live. He goes into detail about the way he managed to do it.
Spoiler alert: it was a massive success and he explains why.
The formulation he came up with after YEARS of conducting webinars is something referred to as the Perfect Webinar Script, which he describes in great detail within this part of the book.
In the Perfect Webinar, he teaches you how to structure your webinar to take a lead from a state of interest to the point where they are prepared to fork over their cash for the value you’re providing them.
Irrespective of the product or service, you can use the formula to describe how valuable it is to your customer (assuming it actually is valuable) and the best way to market it correctly throughout the webinar.
Whether you are a beginner to webinars or you’ve been running them for years, should you follow the directions in Expert Secrets, there’s not any doubt you’ll discover incredible tactics you can use to market your services and products.
Section 4: Funnels
Russell provides everything you need to know about conducting webinars, including how to conduct them and WHEN to run them to optimize sales.
This creates a funnel that you can utilize every week to get people to your webinar, paying attention to you, and then purchasing what you have to offer.
Through years of trial and error, Russell has figured out the ideal formula to get a funnel which allows him to earn $50,000 every week!
He provides the exact formula in this section of the book so you are able to implement it right away.
Additionally,”if you are trying to sell a high ticket offer that’s more than $3k, he shows you the”4-Question Close” which can be used when people get on the phone with you once they sign up from a page. All the previous material nevertheless applies to phone conversations, making the content within this book applicable to a lot of distinct situations.
While the Perfect Webinar may sound daunting to create, Russell provides you with a cheat sheet called the”Perfect Webinar Hack”.
It breaks it all down into a few questions that, once answered, allow you to put together a webinar in less than 30 minutes. With this, nobody can say that they don’t have time to create a webinar!
However, if you opt to not use a webinar or decide you want to supplement it with an additional advertising and marketing plan, you can use what Russell calls the”Email Epiphany Funnels”.
Use this 5 day email sequence and you’ll have your subscribers buying your products and services on autopilot.
When you utilize the several elements of funnels which Russell presents you with, you can construct yourself a powerful marketing machine.
Section 5: Filling your Funnel
Now you might be thinking,”well Russell knows his stuff, but he already has a means of reaching individuals and filling a funnel. I don’t have a huge audience.”
Don’t worry, even Russell started somewhere. Within this section of the book you will see precisely how to fill your funnel from scratch. This entails finding your”Dream 100″, which are the people that you’d love to work with.
You will also learn:
– 3 strategies to build relationships
– 3 promotion strategies to promote your products
With these easy strategies, it becomes very easy to grow your audience, market your products, and ultimately, fill your funnel.
Expert Secrets Pricing What Is Expert Secrets About
It is possible to come across the paperback version of Expert Secrets on Amazon selling for $17.07. Or you can grab the Kindle variant for $6.00.
However, if you would like to get a pretty huge discount, Russell is giving away Expert Secrets for free if you buy through his website. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do recommend going via the website to obtain the book. Since you’ll get to see directly one of the most successful sales funnels out there, and experience some of the lessons first hand which you will learn in the book.
Plus you’ll be able to buy the Expert Secrets audiobook through the funnel as well, if you prefer that medium.
I thoroughly enjoyed Expert Secrets. It is packed with actionable advice, that I have been able to use myself to build my own brand and following.
By creating a following of mad fans, you are ensuring that you can build a defensible moat around your company. You are no longer at the mercy of other platforms like Facebook or Google.
Instead, you have people following every word you say, and buying when you need them to.
And that is really powerful stuff, which is why you should take the opportunity to read Expert Secrets. What Is Expert Secrets About